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Rather than relying on traditional models, the brands cast 13 real teens via a global Instagram open call. The campaign, shot in an abandoned Tokyo arcade, features diverse faces and body types, with styling by 16-year-old prodigy @kai_styles. The tagline? Critics praise its authenticity, while parents appreciate the age-appropriate messaging. The Sell-Out Frenzy: How to Cop the Drop
Rather than relying on traditional models, the brands cast 13 real teens via a global Instagram open call. The campaign, shot in an abandoned Tokyo arcade, features diverse faces and body types, with styling by 16-year-old prodigy @kai_styles. The tagline? Critics praise its authenticity, while parents appreciate the age-appropriate messaging. The Sell-Out Frenzy: How to Cop the Drop