The phrase metastasized. Musicians dropped it as a refrain; a chef named a tasting menu after it, serving courses that blurred savory and sweet until diners doubted their own tongues. A thrift-store label printed it on the inside of a jacket and sold out by noon. People liked saying it aloud: the consonants felt like a drumstick tapping a wooden table, the vowels a soft, conspiratorial laugh. It became a shorthand for that electric, slightly disorienting moment when culture folds back on itself and shows you a reflection you don’t remember making.