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Wolfe's title, "The Painted Word," refers to the ways in which art had become a form of linguistic and visual spectacle. He argues that art had become a form of advertising, in which artists and dealers used language and images to create a brand or a persona, rather than to create genuine art. Wolfe sees the art world as a form of hyperreality, in which the distinction between reality and artifice had become blurred.
Wolfe's title, "The Painted Word," refers to the ways in which art had become a form of linguistic and visual spectacle. He argues that art had become a form of advertising, in which artists and dealers used language and images to create a brand or a persona, rather than to create genuine art. Wolfe sees the art world as a form of hyperreality, in which the distinction between reality and artifice had become blurred.
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