Saroja Devi's tryst with fashion began in the 1980s, when she started her fashion label with a small team of designers and artisans. Initially, her designs were characterized by traditional Indian motifs, vibrant colors, and intricate embroidery. Her early collections were marked by a fusion of modernity and tradition, which resonated with the Indian elite. As her brand gained popularity, Saroja Devi's designs began to reflect a more global aesthetic, while still retaining their Indian essence.
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