The COVID-19 pandemic has had a significant impact on the entertainment and media industry. The lockdowns and social distancing measures have accelerated the shift to online consumption of entertainment and media content. According to a report by PwC, the global entertainment and media industry is expected to grow at a compound annual growth rate (CAGR) of 4.4% from 2020 to 2025, driven by the rise of streaming services and online gaming (PwC, 2020).