The COVID-19 pandemic drastically altered the fashion landscape. With lockdowns and social distancing measures in place, consumers turned to online shopping, driving e-commerce growth. Virtual try-on technologies, live streaming, and online fashion events became the new norm. The pandemic also accelerated the shift towards sustainability, as consumers reassessed their priorities and values.
The COVID-19 pandemic drastically altered the fashion landscape. With lockdowns and social distancing measures in place, consumers turned to online shopping, driving e-commerce growth. Virtual try-on technologies, live streaming, and online fashion events became the new norm. The pandemic also accelerated the shift towards sustainability, as consumers reassessed their priorities and values.