The book provides a comprehensive guide on how to create products that users can't get enough of, using a four-phase model: Trigger, Action, Variable Reward, and Investment. Eyal argues that by understanding the psychology behind user behavior, product designers can craft experiences that activate users' internal motivations, making them come back repeatedly.
The book provides a comprehensive guide on how to create products that users can't get enough of, using a four-phase model: Trigger, Action, Variable Reward, and Investment. Eyal argues that by understanding the psychology behind user behavior, product designers can craft experiences that activate users' internal motivations, making them come back repeatedly.
