The rise of social media has revolutionized the Indonesian entertainment industry, with platforms like YouTube, Instagram, and TikTok becoming essential tools for artists and entertainers. Online content creators, known as "selebgram" (celebrity Instagrammers), have gained massive followings and become influential figures in Indonesian popular culture. For example, Indonesian YouTuber, Atta Halilintar, has over 10 million subscribers and is known for his comedic sketches and vlogs.