Apklike Store 〈DIRECT ✮〉

The sign above the storefront was modest: a simple lowercase logo and the word apklike, the kind of name that promised convenience rather than spectacle. Inside, the air smelled faintly of fresh coffee and warm plastic—screens displaying app icons like glossy merchandise in a boutique. People moved through the aisles of recommendations with the languid focus of shoppers hunting something useful, not something flashy.